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What a journey it has been! Nearly 25 years ago, we opened our doors in the heart of Dublin's Liberties with a vision and a whole lot of entrepreneurial spirit. Today, we're beyond thrilled to share with you the latest evolution of that vision— the Guinness Enterprise Centre rebrand launch of our new logo and a fresh look that truly captures who we are and where we’re headed.
✨ Why the Rebrand?
It’s not just about a new logo—it’s about honouring our history while embracing the future. Over the years, we’ve grown (not just in numbers—we’ve even doubled in height with a two-floor expansion!), supported hundreds upon hundreds of startups (too many to count), adapted to pandemics that flipped work-life on its head, and kept evolving. It was time for our brand to do the same! Our new identity captures not just where we’ve been, but where we’re going as a dynamic hub for talented founders, entrepreneurs, and innovators.
🌟 GEC’s New Identity: Crafted from Within by Our Design & Digital Experts
Branding is far more than just logos, colours, and taglines — it's the essence of who you are as a business. Successful branding should resonate from the very core of your organisation, embodying its values, vision, and purpose.
Let’s talk about the creative minds behind this transformation. Choosing a branding partner is about finding someone who can see your vision and bring it to life with their own creative flair. OPEN Design & Digital was that partner for us, and we couldn’t be happier with the results.
OPEN Design & Digital believe that branding is far more than just logos, colours, and taglines — it's the essence of who you are as a business. Successful branding should resonate from the very core of your organisation, embodying its values, vision, and purpose. This ethos guided their work with the GEC as they collaborated closely with our management team over the summer to reimagine our new brand identity. OPEN approached the project with one goal: to create a brand that truly reflects the GEC’s role as a dynamic hub for talented founders, entrepreneurs, and innovators.
Our process was deeply collaborative. “Working with the GEC team was an inspiring experience,” says Gavan Duffy, one of the founders of OPEN. “We helped define a clear vision of what GEC stands for, and our role was to translate that into a visual and digital identity that encapsulates their ethos. It was about understanding their community, their ambitions, and creating something that would grow with them.”
OPEN have had the privilege of working on transformative branding and digital projects for clients such as Newbridge Silverware, GPO, National Print Museum, and the National Gallery of Ireland. Each project has reinforced their belief that powerful branding goes beyond aesthetics— it aligns every aspect of a business, energises teams, and converts customers into advocates.
As they continue to collaborate with the GEC on the rollout of the new brand, we are all excited to see the impact it will have across the network and beyond. This is just the beginning of an exciting journey, and we look forward to seeing how this new identity will inspire and empower the GEC community in the years to come.
🚀 What’s Next for the GEC?
Our new brand isn’t just about a logo—it’s a complete refresh that you’ll see across all our platforms, both online and offline. We have given our coworking space on the first floor some much-needed TLC - with brand colours and thoughtful updates, it’s feeling like a whole new space!
In addition, we’re updating signage around the building and revamping our social media and website presence. Our new digital brand honours the rich history of our location in one of the oldest parts of Dublin, and the vibrant character of Dublin 8, a community that has been the heart of GEC for decades. This new look blends the historic charm of our surroundings with a modern splash of entrepreneurial spirit, reflecting both our roots and our forward-thinking vision. It’s a brand that not only pays tribute to where we’ve been but also embraces the dynamic energy that drives us—and our community—into the future.
💬 We Want to Hear From You!
What do you think of the new look? Have you spotted our new logo around the building? We’d love to hear your thoughts, so drop us a comment or hit us up on social media.
Ready to refresh your brand? Our in-house experts at OPEN Design & Digital are here to help. Get in touch!
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