01 Nov In Focus: Elivar
Elivar has developed the world’s first range of sports nutrition products tailored for athletes and active people over 35 years old. Our bodies change as we age and as a consequence so should our nutrition. Working with leading sports nutritionists and food scientist, Elivar has developed a range of dilute-to-taste energy and recovery products that deliver a performance benefit while also addressing the health needs of our consumers.
Elivar was founded by two former international rowers – Donal Hanrahan and Len Dunne. Donal is based here in the GEC, while Len is based in London. Both Len and Donal have worked in start-ups of varying sizes across multiple industries over the last 20 years. Elivar also have a number of contractors and agencies working with them with different aspects of their business including PR and Digital Marketing.
We asked Donal to explain why the GEC was the best choice for them as a startup?
“The GEC has been ideal for Elivar as it has allowed us get started without having to worry about managing our office accommodation. We needed working space with all the necessary functions – phone, internet, reception, meeting rooms – but didn’t want to have to have to manage any of them!
It’s also great to be surrounded by other likeminded people – i.e. fellow start-ups. Like living in an asylum – when you look around at some of the other inmates you think that perhaps you are not so crazy after all!”
Elivar is the title sponsor of 220Triathlon Magazine’s 2014 Awards and has attended a number of UK and Irish events – including events which they directly sponsor such as the recent ‘Elivar Openwater Swim’ series events in Henley-on-Thames and Glendalough, as well as entering teams in events across Europe (such as Team Elivar’s participation in the Venice-to-Geneva Haute Route Dolomites.)