04 Oct Diageo announces plans for world class urban quarter at St James Gate

‘We are opening the gates to welcome doers and dreamers to share our home’

Wednesday 4 October 2017:  Diageo has today announced ambitious plans to transform 12.6 acres at its iconic St. James’s Gate site to create one of the most dynamic urban quarters in Ireland and Europe, at the heart of Dublin’s Liberties area.  To make this vision a reality, we are commencing the search for a world class development partner.

Following significant investment since 2011 at St. James’s Gate and advances in technology, Diageo can now brew more beer with less space and is aiming to transform 12.6 acres of its nearly 50 acre site, in a venture that will embrace new and old, to create a mixed-use development called the St. James’s Gate Quarter

Working closely with planning and architectural experts, Diageo has developed a vision, underpinned by both the Dublin City Development Plan and the Liberties Local Area Plan. The plan aims to open up the site, using new and existing buildings to create a dynamic mixed-use urban quarter that will include residential, office and commercial space. The new quarter will be opened up with public spaces and streets and will be fully integrated into the wider Liberties area.

In the first step of what will be a long term project, Diageo is embarking on a search for a world class development partner who can help to deliver this transformative vision. Given the ambition and size of the project, the development will be phased over a lengthy period, with detailed plans being developed once a partner is in place.  Diageo plans to retain ownership and custodianship of a number of key buildings in the quarter, including the iconic gate itself and Arthur Guinness’s residence.

Diageo will run a series of consultation sessions in the Open Gate Brewery.  We will engage with a wide range of interests and expert views on how the St. James’s Gate Quarter can be best developed and how it will contribute to the wider regeneration of the Liberties.

Oliver Loomes, Country Director for Diageo Ireland said: “This unique relationship between past and future makes St. James’s Gate an extraordinary place. It is rooted in history and its future is one of innovation and creating experiences. We’re committed to a long term sustainable future at St. James’s Gate and are delighted to be opening streets, creating spaces, and generating opportunity. We’re transforming our centuries-old vat houses, brew houses and cooperages into incredible spaces that will house and inspire a new generation of entrepreneurs, residents and visitors, dreamers and doers.”

Colin O’Brien, Beer and Packaging Director at Diageo, said “Today’s announcement is the next chapter in the history of St. James’s Gate. This site has always been a hub of industrial activity embedded within the local community. When we look to the future we wanted this dynamic relationship to prevail, ensuring that our thriving brewing operations coexist with a vibrant urban environment. We have, in this site, a unique opportunity to open up the gates, creating a quarter that will form part of the fabric of the city for generations to come. It will act as a catalyst for the continued regeneration of the Liberties. While this will be a long term project, and we’re at the very early stages, this is something that we’re all very excited about and we are committed to doing it right.”

* Official Press Release *



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